kwän/em/ sells performance socks for a community of athletes seeking active wear that is comfortable and performance oriented.
Their socks are sold at a premium due to the high quality materials used in the making of their products. Thus, the packaging must convey a professional aesthetic that reflects the price of the socks.
*Student Project*
The logo is a type based logo inspired by the word "quantum"
Quantum is a discrete quantity of energy proportional in magnitude to the frequency of the radiation it represents, such as momentum or electric charge. This ties nicely to the idea of physical activity, which requires energy to create some form of momentum or action.
The socks are placed within a sleeve instead of a box, to reduce excessive packaging. This will also keeps packaging costs down whilst lowering the environmental impact.
